Priceless
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
£11.99
Similar Deals
Save 44%
Confident Parents, Confident Kids
£19.99
£11.20
From Wordery
Save 25%
The Living Well Without Lectins Cookbook
£18.99
£14.39
From Wordery
Save 5%
Grace
£14.99
£14.36
From Wordery
Save 1%
Knock Knock Money, Money, Money Receipt Catcher
£10.96
£10.94
From Wordery
Save 4%
Knock Knock What to Eat Pad
£6.95
£6.71
From Wordery
Save 20%
Circular Knitting Workshop
£16.99
£13.69
From Wordery
Save 13%
Cows Save the Planet
£13.99
£12.18
From Wordery
Save 7%
Tapestry Garden: The Art of Weaving Plants and Place
£25.00
£23.33
From Wordery