This book explores the intimate connections between representation, the politics of feminism and the cultural practices of modern, Western, consumer society. It explores feminism \'made sensible\' through visual imagery and popular culture representations, examining feminism\'s popular and commercial value. It investigates how popular culture is produced, represented and consumed to reproduce the conditions in which feminism is valued or dismissed. It asks where and how the sexualisation of cultural products is maintained and to what effect. It asks, finally, whether sufficient evidence can be marshalled to argue that antifeminism exists in commodity form and is commercially viable--