No Frills - The Truth behind the Low-Cost Revolution in the Skies
Simon Calder’s _No Frills_ is the highly acclaimed story of a modern-day travel phenomenon, told by a leading expert with exclusive access to the airline’s main players. Low cost air-travel has become one of the biggest business success stories in the world in the last few decades and in this intriguing read Calder explore the reasons behind its rise. With innovative characters such as easyJet’s Stelios Haji-Ioannou and Ryanair’s Michael O’Leary, airline passengers across the world - and particularly in Europe - have been the ones to benefit. Calder’s investigative journalism leads him to discover the secrets behind the budget airlines and discover the secrets of their success, ”Everything you need to know about slumming it in the skies...”_Evening Standard_
£9.99
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