Neutralise the appearance of brassy, yellow tones with the Balmain Hair Illuminating Shampoo - White Pearl. The luxurious formula drifts through your tresses, creating a sumptuous lather that releases a tantalising scent for a truly pampering experience. The shampoo works to offer the illusion of icy, ashy hues that stand out in a crowd, without drying out your locks and stripping them of natural essential oils. An infusion of powerful pure Violet Pigments diminishes the appearance of warmer tones, instead brightening and adding radiance, while drenching each strand in long-lasting, touchable hydration. You deserve princess-like locks that leave a memorable impression wherever you go, so never compromise when it comes to toning shampoo.