Innovative color-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long-lasting color correction for brilliantly blonde hair.Blueberries, Purple Sweet Potatoes and Purple Carrots–packed, lycopene and lutein - much higher than their pale counterparts - are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation.Awakens & illuminates highlights in platinum and blonde hair types. Helps to eliminate unwanted yellow tones, deeply conditioning hair for improved manageability, elasticity and damage resistance. Restores moisture balance for lasting color retentionBotanically Derived Ingredients: Blueberries, Purple Sweet Potatoes, and Purple Carrots Deliver color-corrective benefits and rich nutritional supplementation; supports fibre strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for color-treated hairParaben and Sodium Chloride Free