label.m Brightening Blonde Shampoo gradually lightens and brightens while gently cleansing and nourishing hair to prevent dryness, tangling and breakage.Contains natural extracts including White Pineapple, Mamaki Tea, and Lemon which activate the lightening process, enhance shine and freshen the scalp, without damaging or drying out hair.Key Properties:Tone: Instant Brightening for sun-kissed blonde hair. Prevents brassy tones for glistening blonde highlights.Care: Nurturing Care for blonde hair, infuses moisture and nourishes to prevent dryness, tangling and breakage.Protect: Longer Lasting Colour enhances and extends the life of your colour from first use! Protects hair from heat styling, frizz, and humidity and UV rays.Perfect choice for all shades of blonde, natural and chemically treated.Apply to wet hair and massage into a thick lather. Rinse and repeat if necessary. For best results to enhance your blonde tones condition with label.m Brightening Blonde Conditioner.