Innovative color-toning formula delivers the most natural-looking and long-lasting color correction for brilliantly blonde hair. Enhances depth and brilliance for fool-proof color maintenance. Neutralises unwanted brassiness. Formula utilises botanical purple-red pigments that also help invigorate blonde tones. Featuring botanically Derived Ingredients: Blueberries, Purple Sweet Potatoes, and Purple Carrots this formula helps enhance color-corrective benefits and rich nutritional supplementation; supports fibre strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for color-treated hair.Sulphate, Paraben and Sodium Chloride Free For best results, use with Cool Blonde Conditioner