What is it A gentle daily cleanser for all hair types with a menthol scent to awaken your senses. Designed specifically for men using a new and exclusive ingredient blend: the eleMENts complex and innovative Micronization technology. What does it do Strengthens and builds thickness, leaves scalp toned and refreshed, for clean healthy results. Who is it for Men. This exclusive and unique formula has been created with only men in mind. Suitable for all hair types. How to use it Use as part of your daily routine.