The Clean Volume system from Pureology delivers boosting formulas to elevate strands for a light, airy finish with extraordinary colour protection. Good hair starts with a fresh scalp. This shampoo gently removes volume-inhibiting buildup while detangling and replenishing hairs shine.100% veganSulphate, Silicone and Paraben freeKey Ingredients: Aloe Water, Soy Protein, Sunflower Seed Extract, Melanin, coconut Sugars.Directions: Rub small amount into hands to create a rich lather then massage through hair. Rinse.