Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won\'t behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen and Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Blow Dry Cream, a luxurious styling cream suitable for all hair types. Formulated to restore moisture, nourish and protect hair from heat styling. Contains a unique UV protector which acts as a thermo shield to keep hair safe. How to use: Apply evenly to cleansed hair. Leave in hair for 10-15 minutes and style as desired. Do not rinse.