Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won\'t behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen and Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Intense Moisture Shampoo, a moisturisng daily shampoo for chemically treated or damahed hair. This hydrating formula restores intense shine to damaged hair. Especially formulated to rebalance moisture levels within hair for frizz-free, stronger, healthier hair with a beautiful shine. How to use: Apply to wet hair and lather. Rinse thoroughly and repeat if required.