Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won\'t behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen and Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Nourishing Shampoo, a luxurious daily shampoo for natural or coloured treated hair. This nourishing formula has anti-ageing properties that repairs hair with each use. Keratin reduces frizz and increases moisture for healthy, strong hair that has a gorgeous shine. How to use: Apply to wet hair and massage in. Gently rinse. Repeat if desired.