Formulated especially to repair damaged hair, SHU UEMURA ART OF HAIR SILK BLOOM SHAMPOO 300ml contains Argan Oil for a restoring effect, giving body and a firm silken touch from roots to ends. Enriched with rare and unique Argan Oil, Silk Bloom Shampoo restores the structure of damaged hair. Combined with ceramides and vitamin E, Argan Oil helps to restore the structure of damaged hair and to fortify the hair fibre, building strength, body and vitality. Apply to wet hair, massage and then rinse thoroughly.