The Colour by FRANCESCO FONTANA: The I-POP is a hi-tech colour concept inspired by the super brand Apple, the immense success of the iPhone is a prime example with its continual development, progression and endless range of accessories allowing the product to suit every individual\'s lifestyle. I-pop emulates that same concept for the client, creating excitement when approaching and changing shades of colour allowing for individual creative freedom. Streaming rental information: Streaming is available for 7days after purchase; there is no limit on how many times you can view your purchase.