Wella Professionals introduces its latest scientific innovation, NEW Wellaplex holds a brilliant Opti pH System, alongside the exclusive strengthening treatment, helps to reconstruct inner hair bonds for stronger hair guaranteeing top lifting results. NEW Wellaplex boasts terrific results, keeping your hair strong whilst maintaining the soft touch and smoothness of your hair.Whether you want your transformation to be blonde, or even platinum blonde, WELLAPLEX will help to keep the condition of the hair.