STEP INTO THE GAME. We’re taking it back to an era where phrases like Boomshakalaka! and He’s On Fire! were reserved for the flashiest of moves. Exaggerated game play and iconic catchphrases made NBA Jam the most popular basketball video game of the ‘90s. Step into video game mode with the NBA Jam collection. Product Details High top shoe with leather upper. He’s On Fire, NBA Jam inspired deboss. Back heel tab with pixelated fire graphic. SmartFOAM sockliner for comfort. Original brick pattern outsole.