Visible Difference Good Morning Retexturizing Primer by Elizabeth Arden, is an invigorating product that wakes your skin and gives you a fresh start to the morning. It is light as an emulsion, but effective as a serum. Instantly refreshes the skin with a boost of plant extracts and vitamin A. The skin looks and feels instantly softer and more beautiful, and the makeup becomes easier to apply. The product is suitable for all skin types. Application: Apply to clean and dry skinCan be used under makeup or alone Benefits: Delicious primer from Elizabeth ArdenEnhances your skinProvides a fresh start to the dayProvides a boost of vitamin AYour skin instantly looks softer and more beautifulSuitable for all skin typeElizabeth Arden, (1878-1966) was a Canadian professional woman who pioneered in skin care and cosmetics. She established the company Elizabeth Arden that later became a multi-national business. Elizabeth Arden was a nurse and later in her life, she got an education in skin care and beauty. In 1910 she was self-contained with her own clinic on 5th Avenue in New York. Characteristic of the clinic was the red door, which since has been used at Elizabeth Arden salons worldwide. The door and the street name of her first salon has also given names to fragrances as Red Door and 5th Avenue.