American Crew Pomade gives medium hold with high shine. This extremely versatile water-based formula is great for slicked-back or rough textured, high-shine styles. Pomade is excellent for taming curly or straight hair.American Crew Pomade is a versatile alternative to styling gel, creating sleek straight styles or sculpting waves and curls with medium hold. American Crew Pomade features a moisturizing formula that boosts shine, softens and smoothes, and rinses out easily without causing buildup.Pomade gives medium Hold and is good for curly or straight styles. It softens and smoothes and gives high shine to your hair.