Purple tones reduce the appearance of yellow discolouration on brassy blonde and dull grey hair. This shampoo fluoresces under UV light so hair appears brighter and healthier. Dramatically enhances shine and glossiness of hair. Calming and soothing lavender fragrance. Does not deposit purple tones or stain the hair like some violet shampoos, making it suitable for daily use.Application:Apply to wet hairLather well with a gentle kneading of the scalpRinse and repeat if necessaryFollow with the appropriate Philip Kingsley conditioner and scalp tonerBenefits:Adds brightness and shine to grey and brassy blonde hairBrighten blonde or grey hair with this purple shampooWith each use, hair is temporarily more vibrant and shinyGreat for use in between salon visits to make your colour last longerIdeal for naturally grey hair that needs a colour boost, or natural/dyed blonde hair that has started to look brassySuitable for everyday usePhilip KingsleyPhilip Kingsley’s main focus is having a scientific look on hair and scalp care, thus giving the people using the products the most efficient and best suited product for every hair and scalp type. Trichology is the scientific study of the hair and scalp, and Philip Kingsley is actively educating “Trichologists” which takes a holistic approach to hair and scalp treatment, where lifestyle, diet and general wellbeing affects how the hair looks and feels. Hair is an incredibly sensitive barometer of both the bodies\' internal and external environment. Philip Kingsley trichologists are concerned with treating and addressing both the medical and cosmetic side of the hair and scalp. This ranges from severe hair and scalp disorders, such as scarring alopecia and alopecia areata, to your hairs\' general condition, texture, health and appearance. This means that your hair will be well-cared for, while being fresh, clean and fabulous for a new day.