Sumptuous Extreme Lash Multiplying Volume Mascara Lashes seem to multiply, magnify, grow to extremes. Three different high-volume fibers create audacious, false-lash effects. Extreme Bold Volume™ formula is a blend of three high-volume fibers in a mousse-light base. Acts like lash extensions multiplying and growing the look of lashes. Fortified with conditioning Lash-Advancing Vitamin Complex. Estée Lauder Estée Lauder founded this company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.