This Elixir Eyeshadow Primer from Max Factor, is a primer for your eyelids before putting on eye shadow. This primer will extend the shelf life significantly of your eye shadow and prevent the eye shadow from fading or sitting in the skin\'s fine lines. So a super tool that gives you the most beautiful eye shadow all day and evening. Additionally, it can be used regardless of skin tone. Application: Apply lightly with the smart applicatorLet it dry slightly before applying eye shadowCan be used regardless of skin tone Benefits: Elixir Eyeshadow Primer from Max FactorPrimer to your eyelidsProvides the most beautiful base for your eye shadowPrevent your eye shadow from fading or stuck in the fine linesCan be used regardless of skin tone Max FactorIn Hollywood\'s Golden Age, when it came to makeup only one name was on the lips of the movie stars. That name was Mr. Max Factor, a visionary makeup artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “makeup” – a phrase he coined. The makeup products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and makeup artistry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for makeup artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.