These bulbs and light fixtures offer different shades of warm to cool white light. With complete dimmability from bright to low nightlights, you can tune your lights to the perfect shade and brightness of light for your daily needs.The Philips Hue White ambiance 100W E27 bulb is the brightest LED bulb you have ever encountered – literally. This large smart LED bulb offers a powerful output, as it features a brightness equivalent to a traditional 100 W bulb. With White ambiance, it is possible to adjust your lighting to any shade of white light and hereby create the perfect ambiance for any occasion. Choose colder tones of white for an energizing atmosphere, and adjust to warmer, cozy tones of white for times of relaxation. You get a higher light output that is ideal for spaces such as your garage or kitchen, where you benefit from brighter and sharper lighting. You can easily control your lights via your smart devices and any Hue accessory, and by adding a Hue bridge, you get access to even more options for your smart lighting. USP 1\"With the Hue Bluetooth app, you can control your Hue smart lights in a single room of your home.Add up to 1  smart lights and control them all with just the touch of a button on your mobile device.\"USP 2Philips Hue works with Amazon Alexa and the Google Assistant when paired with a compatible Google Nest or Amazon Echo device. Simple voice commands allow you to control multiple lights in a room or just a single lamp.USP 3Make your day easier and more pleasant with four preset light recipes handcrafted especially for your daily tasks: Energize, Concentrate, Read, and Relax. The two cool-toned scenes, Energize and Concentrate, help you get going in the morning or keep your focus, while the warmer scenes of Read and Relax help support comfortable reading or calm a busy mind.USP 4Add a Hue Bridge (sold separately) to your smart lights to experience the full suite of Philips Hue features. With a Hue Bridge, you can add up to 5  smart lights to control throughout your home. Create routines to automate your entire smart home lighting setup. Control your lights while away from home or add accessories such as motion sensors and smart switches.USP 5