Standing Ovation from Elizabeth Arden lets you create amazing lashes with an intense and irresistible color and fullness. The velvet-soft formula is applied with an innovative and full applicator that adds extra length to every single lashhair and gives a beautiful lift with lots of intense color. Moisturizing formula that nourishes the lashes and stays all day without running, sprinkling or smudging. Application:Use on clean and dry lashesPlace the brush at the root of your lashesCarefully move the brush to the tip of your lashes Benefits: Delicious mascara from Elizabeth ArdenIntense colorProvides an irresistible fullnessInnovative and full application brushGives each lash hair extra lengthProvides a beautiful liftMoisturizing formulaNourishes your lashesDo not run or sprinkling during the dayDoes not smudge Elizabeth Arden, (1878-1966) was a Canadian professional woman who pioneered in skin care and cosmetics. She established the company Elizabeth Arden that later became a multi-national business. Elizabeth Arden was a nurse and later in her life, she got an education in skin care and beauty. In 1910 she was self-contained with her own clinic on 5th Avenue in New York. Characteristic of the clinic was the red door, which since has been used at Elizabeth Arden salons worldwide. The door and the street name of her first salon has also given names to fragrances as Red Door and 5th Avenue.