Dry and cracked heels can be unsightly and embarrassing. This is most commonly caused by a loss of elasticity when dryness sets in, or when the skin thickens and cracks or breaks under pressure. Pressure can occur through everyday activities such as walking and exercising. Other factors known to lead to dry and cracked heels are walking barefoot or in open-back shoes, increase in weight, circulation problems, and other medical conditions. Fortunately, dry and cracked heels can be relatively simple to overcome if treated properly. Flexitol Heel Balm is a 25% urea based, highly concentrated, non-greasy, moisturising balm, clinically formulated and medically proven to hydrate dry, cracked heels and feet. It has been enriched with Pro-Vitamin B5, Vitamin E and L-Arginine all of which contribute to healthier, softer and smoother, well-nourished skin.