With twice daily brushing it creates a protective mineral layer over sensitive areas to shield you from the pain of sensitive teeth strengthens & rehardens enamel helps control plaque helps maintain healthy gums freshens breath helps maintain natural whiteness gives a clean feeling Sensodyne Complete Protection is powered by an advanced technology called NovaMin, that delivers the natural building blocks of teeth (calcium & phosphate) to sensitive areas creating a tooth-like mineral layer over the dentine surface. Gum recession is one of the most common causes of dentine exposure which can lead to sensitivity. With twice daily brushing Sensodyne Complete Protection helps maintain healthy gums.