In 1967, DOXA launched the revolutionary SUB concept, considered to be the first truly purpose-designed diver’s watch accessible to a broader public. The radical innovations it introduced at the time soon made it the benchmark for professionals, too. Water-resistant to 30 bar, roughly equivalent to a depth of 300 meters, it was the first to feature a unidirectional bezel with a dual scale for depth and dive time to calculate a safe ascent without decompression stops. Most radical of all: the orange dial which greatly improved readability underwater.