Standing tall on the south bank of the River Thames, nothing says iconic like The Coca-Cola London Eye. Since 2000, we\'ve taken over 70 million people on a journey into London\'s Skyline. The London Eye is the most popular paid attraction in the whole of the UK. And no wonder - it\'s the only view of the city that moves. Set in the heart of the capital you can get up close to Big Ben, The Houses of Parliament and Buckingham palace and see as far as Windsor Castle on a clear day.