Baxter of California was founded by in 1965 by Baxter Finley who after moving from New York city on the cooler east coast to the warm sunshine of the western coast of California noticed the damaging effect the constant sun had on his skin. The range has grown since then to encompass a wide range of modern grooming concerns. From the brand comes this lightweight Daily Fortifying Shampoo which detangles hair and leaves it looking revitalized. Strengthening and smoothing thanks to wheat protein and vitamin E. This conditioner also contains coconut extract to nourish dry scalps and hair. View the full range of Baxter of California grooming products here . Daily Fortifying Shampoo 235ml Contains wheat protein and vitamin E Coconut Extract