As an original Canon product you can expect the very highest print quality from this PFI-102M ink cartridge. Having a genuine 0897B001AA cartridge installed in high end photo/design based printers like the Canon ImagePROGRAF iPF700 (and all other compatible printers) is advisable to get the most from the machine.The original Canon magenta ink contained in the PFI-102M is designed to be long lasting and fade resistant, as well as offering vibrant prints. The price you see here for the genuine Canon 0897B001AA includes VAT and free delivery to UK addresses.