As an original Canon product you can expect the very highest print quality from this PFI-102Y ink cartridge. Having a genuine 0898B001AA cartridge installed in high end photo/design based printers like the Canon ImagePROGRAF iPF710 (and all other compatible printers) is advisable to get the most from the machine. The original Canon yellow ink contained in the PFI-102Y is designed to be long lasting and fade resistant, as well as offering vibrant prints. The price you see here for the genuine Canon 0898B001AA includes VAT and free delivery to UK addresses.