This DK11204 roll of labels has been designed as an alternative to the Brother original and are cut to measure the exact same size. With each roll coming with 400 labels the compatible Brother DK-11204 is a very cheap consumable to use in the Ql-800 or any other label printer found listed on this page.Each label on the compatible Brother DK-11204 measures 17mm x 54mm and are backed with a strong adhesive that will stick to most common surfaces. We are so confident in this compatible Brother DK11204 label roll that your purchase comes with a 100% satisfaction guarantee.