Ben Q ST5502 Professional Smart Signage - 55\" LED-backlit LCD Display - 4K The ST5502 smart signage is the perfect digital display solution for small and large businesses. The ultra-thin bezel display comes with stunning 4K Ultra HD resolution, producing eye-catching images in vivid detail. The matte finish along with 450 nits of brightness make pictures stand out in any environment. Designed for performance and flexibility With the slim bezels, the ST5502 is engineered to give users a more expansive canvas to showcase their designs. The 4K Ultra HD resolution (3840 x 2160) provides vivid picture quality by offering four times more detail and workspace than a 1080p Full HD display. High-brightness anti-glare display The ST5502 provides 450 nits of brightness to display vibrant pictures that are clearly visible even in high-brightness environments. The ST5502 features an anti-glare screen that ensures optimal readability in any viewing condition. The matte finish on the display reduces reflection, while enhancing visibility for both indoor and outdoor use. Slim and lightweight The thin and lightweight design fits any in-store environment. It makes the smart signage perfect as a mounted or portable retail display. Plug-and-Play USB Plug-and-Play lets you access and play multimedia files directly from a USB flash drive without requiring a PC connection or complicated setups.