Infuse hair with body and flexible bounce with Pureology Pure Volume Blow Dry Amplifier. This lightweight ZeroAlcohol formula with heat-activated volumisers creates long-lasting fullness and enhances colour brilliance as you blow-dry. Ideal for fine to medium hair types, Pureology Pure Volume Blow Dry Amplifier is formulated with the exclusive AntiFade Complex which maximises colour retention and advanced volumising micro-emulsion technology which works to create fullness and strength, hair is left with bountiful body and enhanced vibrancy.