Award-winning formula. Enhances lashes and protects against breakage while improving flexibility & shine for more dramatic lashes. Concentrated Formula. One-Stroke Application. Curl Effect helps naturally lift and curl the eyelashes. Proprietary blend of scientifically-advanced technology and natural botanicals join in concert to protect against breakage and brittleness. Improve flexibility, moisture, and shine for more dramatic-looking eyelashes. Daily use provides immediate conditioning benefits, leading to healthier-looking, more luxurious lashes.