It is no secret that the Japanese are known for their commitment to a healthy lifestyle and a particular focus on natural and traditional foods as well as cosmetic products. A great many attempts have been made to uncover the mystery behind the beauty of Japanese women and their secret of youth. Placenta promotes the production of collagen, elastin and hyaluronan, which, in turn, ensures that the skin feels smooth and firm. Platinum contributes to skin rejuvenation.