Wella Color Touch Plus - demi-permanent, rich and natural-looking hair colour with up to 70% coverage of grey hair. Colour Touch Plus comes in 12 nature-inspired shades to create rich, multi-tonal colour that is soft, glossy and natural looking. Wella Color Touch Plus has more gray hair coverage than Color Touch. Ideal for clients not ready to have permanent hair colour. Low maintenance, virtually invisible root re-growth Vibrant demi-permanent dye Up to 70 % gray coverage Lasts up to 24 shampoos High shine for stunning high fashion results