Echinacea Purpurea PowWow White- Is a hardy, chalky white perennial, with many medicinal properties. It prefers to be in full sun or partial shade and kept in moist but well-drained soil. This particular variety will grow to 80cm tall and 60cm wide and is highly recommended for the garden. Loads of blooms over many weeks. Coneflowers are sturdy and easy-care perennials that performs well in a sunny location. Flowers are very attractive to butterflies. Removing faded flowers regularly will greatly increase the blooming period.