Just Different from Hugo Boss was launched in June 2011. A vibrant, unexpected and extraordinary fragrance for men, Hugo Just Different, the long-awaited follow up to the original and much loved Hugo Boss Hugo - a global best-selling fragrance icon for the past sixteen years. Embodying an avant-garde, yet confident style, Hugo Boss delivers progressive looks with a contemporary attitude and its latest fragrance Hugo Just Different as it embraces this innovative approach with an unconventional, surprising and fresh scent that inspires you to see things differently.