For the adventurous amongst you. HUGO NOW Eau de Toilette aftershave for him is a unique scent, designed to spark your sense of purpose. This fragrance combines an exhilarating boost of cardamom and lemon zest with fresh aromatic notes of lavender, mint and vetiver. Embrace the impossible and seize the moment with HUGO NOW. #MyTimeIsNow HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.Discover the full range of HUGO men fragrances: MAN, REVERSED and JUST DIFFERENT.