American Crew Classic Light Firm Hold Styling Gel - 250ml The Classic Firm Hold Gel is an American Crew favourite that provides high hold to any hairstyle! American Crew have created a light version of the original as a medium hold styling gel. Similarly to the original, this moisturising holding style gel does not strip the hair of any of it's natural oils and instead uses it to create more body for every style! How to use: Apply the cream directly to the strands and style as usual. Add more if necessary.