Fudge Clean Blonde Damage Rewind Violet Toning Shampoo 1000ml A rejuvenating and foamy formula that has strong violet pigments to retain your proteins for salon-worthy results with every wash and keeping your hair colour radiant for longer. Fortified with Fudge's newest technology, this gentle cleaning shampoo reduces those unwanted yellow and brassy undertones.  The lightweight shampoo also does excellently in eliminating impurities and product build-up at the scalp for a sheen finish. The formula has been specifically created for blonde hair that has undergone frequent bleaching, colouring and heat styling, say goodbye to those extra salon visits with this new addition! How to use: Apply a 50p size amount to the palm of your hand, activate by lathering before applying to your head. Focus on the scalp areas and work your way down, rinse thoroughly and repeat this process for great results.