The magic of the Wet Brush is in the specially formulated IntelliFlex bristles with SofTips. IntelliFlex bristles are thin, strong and very flexible. They have intelligent flexibility - flexible on one stroke and firm on the next. The adaptive flexibility of IntelliFlex eliminates all tugging, tearing, pulling and ripping. SofTips are The Wet Brush exclusive poly tips that are twice-dipped ultra-soft and guaranteed tot to fall off. This special process ensures that they are soft, full and permanent. The poly tips are extremely gentle and aide in the prevention of hair loss and ideal for sensitive scalps. The adaptive flexibility of Intelliflex bristles with combined with the gentle SofTips eliminates all tugging, tearing, pulling and ripping. No split ends, not hair loss. It provides healthy brushing and detangling creating the perfect transition from wash to style. A rubber coated non slip handle feels great wet or dry in your hand and The Wet Brush can even be used on extensions and wigs. The Wet Brush, makes detangling the toughest knots effortless.