BOSS BOTTLED unveils the next chapter of the Man of Today campaign with a new mission: to inspire men to show the world who they are through their actions, and the values by which they live their lives. The elegant, woody accords of the classic fragrance reflect a complex structure that is as versatile and rich in contrasts as the man who wears it. Hour by hour, the scent unfolds and takes on a different quality that inspires and stays with the BOSS man throughout his day. The result is a fragrance which remains as contemporary and relevant today as it was at launch 20 years ago, a symbol of masculinity that has been effortlessly incorporated into the daily routines of men around the world.