Content by Terence Conran was established in 2003 by Sir Terence Conran, founder of Habitat and the Conran Shop. At Content by Conran, thoughtful design really does improve the quality of our lives. Creating a easy living look this pure natural cotton bedlinen with subtle textured stripes on fresh base both relaxed and casual, the perfect for a calming contemporary look for the modern home. Ethically sourced overseas and made to strict quality and human-ecological safety standards, in accordance with STANDARD 100 by OEKO-TEX.