Extreme Lengthening Mascara with a magnetic force! They\'re Real! Magnet is a 36-hour lengthening mascara with a magnetic force that draws out lashes to extreme lengths, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig zag bristles are strategically positioned to fan out, separate and define lashes. 93% said it was extremely lengthening***. 95% said it lifts and lengthens lashes up and out***. How to use: Gently wiggle wand from base of lashes to tips. Layer over and over for extreme length and powerful lift. Beauty Tip: Allow a few seconds of drying time between coats to build the most extreme lash drama! (**Than bare lashes - instrumental test on 21 women. ***Self-evaluation by 110 women after 1 week - instrumental test on 21 women).