They\'re Real! Lengthen Mascara lengthens, curls, volumises, lifts and separates. Benefit\'s jet black, long-wearing formula won\'t smudge or dry out. A specially designed brush reveals lashes you never knew you had! Hold the wand horizontally and wiggle from side to side and base to tip for volume, length and lift. Hold the wand vertically and stroke upward to curl and separate. Comes in full size and mini sizes. 94% saw dramatic length and volume*. 94% saw visible lift*. 100% saw long-wearing results*. (*Results observed in a consumer panel survey).