Madame Rochas was created in 1960 as a scented paean to Hélène Rochas, symbol for a generation of emancipated women with their own destiny. Exquisitely nuanced and refined, Aldehyde Floral Madame Rochas embodies the purity and radiance of its muse, Hélène Rochas. A dazzling floral bouquet of velvety white jasmine, tuberose, neroli and ylang ylang opens up like a smile. A powdery promise, its softness gently lifted by aldehydes, a burst of freshness warmed by sandalwood and cedarwood in delicate harmony.