The number one primer* for indestructible, all day eyeshadow, Urban Decay\'s legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. Eyeshadow Primer Potion features space age polymer technology that fills in any imperfections on the skin\'s surface, prepping your lids for ALL day shadow. Of course, every shade is paraben free. Now we\'ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we\'re also bringing back Sin (pink champagne shimmer). Urban Decay\'s gorgeous packaging features ombré artwork and a faceted, jewel like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time. (*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019).