JASON Healthy Mouth Tartar Control All Natural Toothpaste utilises the well known antiseptic properties of Tea Tree Oil to prevent the formation of plaque and decay. Grapefruit and Perilla Seed Extracts help block sugar acids and bacteria from forming, while Tea Tree Oil & Cinnamon deliver a refreshing chill! JASON Healthy Mouth Tartar Control All Natural Toothpaste does not contain any fluoride. JASON is a PETA certified cruelty-free brand; they do not test any of their products on animals.