Power up your smile with JASON PowerSmile Whitening All Natural Toothpaste. Get whiter, brighter teeth without harsh abrasives. Three natural whitening polishers- Bamboo Powder, Calcium Carbonate, and Silica - help prevent plaque build-up and are more gentle on your teeth than other whitening ingredients. Anti-bacterial Grapefruit and Perilla Seed Extracts help block sugar acids and bacteria from forming in your mouth. Certified Organic Aloe Vera Gel helps soothe and relieve gum irritation, while Peppermint Oil brings Peppermint to the Max! JASON is a PETA certified cruelty-free brand; they do not test any of their products on animals.